Cherry Picked Games

CHERRY PICKED GAMES

Brand Refresh and Web Design

Client:

Cherry Picked Games

Timeframe:

2 weeks

Role:

Branding
Logo Design
Web Design

OVERVIEW

Cherry Picked Games (CPG) is a local, independent table-top game developer with a passion for good times and spreading smiles. CPG Founder, Alex Jerabek, and I teamed up in 2015 to illustrate for his second game, "Drink!" Together we have successfully launched two Kickstarter campaigns, published one game and have more titles coming soon.

LOGO REFRESH

CPG's logo is a combination of a 20-sided die and a cherry. My goal was to simplify the logo to be more iconic and versatile. By removing the gradients and some of the more complex effects, I created a distilled version of the CPG Cherry. The new, flat design allowed us to make alternative versions to guarantee the logo would be readable on any background.

WEBSITE + SOCIAL MEDIA

Before launching Conspire's Kickstarter campaign, I wanted to reinforce CPG's new brand across all social media and online presence. I staged a small photoshoot with our current titles and other various game pieces. By using a consistent tone, the CPG brand is clearly recognizable all over the web. CherryPickedGames.com is created using Square Space. The simple interface makes it easy for both, Alex and me, to keep the site updated.


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2017 Jake Breish