Full Tilt Ice Cream

Branding and Identity

Timeframe:

10 weeks

Collaborators:

Justin Slagle

Role:

Logo Design
Packaging
Branding

Overview

Full Tilt Ice Cream is a local gem founded in 2008 by Justin Cline and Ann Magyar. With an emphasis on community, the duo wanted to open a shop where people of all ages could have fun. Full Tilt serves high-quality ice cream in unusual and creative flavors with a side of arcade games and local entertainment.


PROCESS

As a larger team, we did our best to determine Full Tilt’s brand values, market positioning and intended audience. We then split into smaller groups to work separately. Justin and I started by sketching ideas and determining what deliverables were necessary.

Full Tilt straddles the line between 90’s Seattle rock’n’roll and family fun. They have a unique style that has grown with the community and now spread to four locations in the Greater Seattle area. Our goal was to refresh the brand while keeping their signature punk-vibe.

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2017 Jake Breish